Land Rover BAR Launch Race Boat in Quest to Win America’s Cup

Land Rover BAR Sail BoatLand Rover BAR have launched the boat they believe will make sailing history. One of the fastest, most technically advanced craft on the water has been developed with Jaguar Land Rover engineers with one aim: to win the world’s oldest sporting trophy.

It’s 50 years since England’s footballers won a major prize. Tennis lovers waited 77 years for a British man to follow Fred Perry as Wimbledon singles champion. But Britain has never won the America’s Cup in its 166-year history. 

Launched in Bermuda, the boat was named ‘Rita’ by Sir Ben Ainslie’s wife Lady Georgie Ainslie and daughter Bellatrix. The name has a winning pedigree – Sir Ben has used it throughout his career.

BAR shared the engineering skills used by Jaguar Land Rover to create its newest models. Aerodynamic, self-learning car, artificial intelligence and virtual-modelling technologies are all helping the boat to go faster. Jaguar Land Rover
is the UK’s largest investor in automotive research, development and engineering spending billions on new product creation and innovation, the partnership with Land Rover BAR enables the engineers to up-skill and practice new methods in different environment and platforms.

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