WHISTLER, BC April 7, 2015 – The World Skiing Invitational (WSI) / Association of Freeskiing Professionals (AFP) World Tour Finals and the Monster Energy Shred Show will both return to the World Ski & Snowboard Festival (WSSF) this spring. As always, the events will draw the top ski and snowboard athletes from around the world to Whistler but spectators should take note, both events will see some major schedule changes for 2015.
“For the first time in three years we will have Men and Women’s Halfpipe as part of the WSI / AFP World Tour Finals,” says Sue Eckersley, Event Director for the World Ski & Snowboard Festival. “We are really excited to have all three ski disciplines back on the WSSF schedule for 2015. Other changes to note, the Gibbons Big Air (ski) has been relocated to the terrain park on Blackcomb Mountain due to the challenging snow conditions at lower elevations, which have prevented us from being able to host the Big Air in Skier’s Plaza as we usually do.”
The WSI / AFP World Tour Finals will take place on Blackcomb Mountain from April 10 to 12, with Slopestyle scheduled for April 10, the Gibbons Big Air on April 11 and the Halfpipe and Superhit events on April 12. More information, including a detailed schedule, event formats and the selection criteria is available at wssf.com/World-Skiing-
With the Gibbons Big Air happening during Whistler Blackcomb’s operating hours, WSSF has introduced Gibbons Plazapalooza, a new event designed to bring the same energy and excitement people have come to love and expect in Skier’s Plaza on the first Saturday night of the festival. Gibbons Plazapalooza will take place between 8pm and 10pm and will include a replay of the Gibbons Big Air broadcast on the Main Stage big screens hosted by legendary emcee, Brad Jay, as well as dancing, fire spinners, a drum line and a DJ set from Mat The Alien. Plus, Neph and Swollen Members will perform in Skier’s Plaza leading up to Gibbons Plazapalooza beginning at 6pm.
The Monster Energy Shred Show will also see some schedule changes this year at WSSF. The Boarderstyle, which pits four riders against each other in a head-to-head boardercross-style race integrated with slopestyle terrain features, is scheduled for April 17 in the terrain park on Blackcomb Mountain. The event is open to anyone, with registration currently available online through to April 14. New this year, the Boarderstyle will see a separate Women’s category and there is $6,500 in total prize money to be won at the event. The Monster Energy Shred Show Invitational Slopestyle will take place on April 18, also in the Blackcomb terrain park.
The Monster Energy Shred Show will not include a Big Air event this year. Instead, Monster will be keeping the energy high in Skier’s Plaza on the second Saturday night of WSSF with a motocross show at the base of Whistler Mountain. There will also be free concerts from Jazz Cartier and YelaWolf on the Main Stage beginning at 7:30pm.
More information about the Monster Energy Shred Show, including a detailed scheduled and the list of confirmed athletes is available at wssf.com/The-Shred-Show.
Tickets to the evening gala events are now available for purchase at www.wssf.com.
The World Ski & Snowboard Festival has a brand new mobile app called WSSF Live. It is available for FREE in the App Store and Google Play Store for Apple and Android phones.
The END at the World Ski & Snowboard Festival (WSSF) in Whistler, BC is the ultimate ski season sendoff. Taking place in the Whistler Conference Centre on Saturday, April 18, The END is an electrifying late-night dance party featuring lightshows, sensory overloading sound and an incredible line up of DJs. This year, The END at WSSF will be headlined by AutoErotique, ETC!ETC! and Torro Torro.
Originally hailing from Toronto, Canada, AutoErotique broke into the music scene in 2009 when they caught the attention of DJ/producer/label owner, Steve Aoki. [Read more…]
‘Everything is Awesome’ for Lego
Lego is the World’s most powerful brand. It scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel Lego from a well-loved, strong brand to the World’s most powerful.
Lego has overtaken Ferrari, last year’s most powerful brand. Ferrari remains a very strong brand but its power is slowly diminishing. It has now gone several years without an F1 title and last season struggled even to mount a challenge. The sheen of glory from its 1990s golden era is beginning to wear thin. Meanwhile the departure of Luca di Montezemolo heralds a slight change in strategy at Ferrari’s road car division. Montezemolo kept a strict cap on production to maintain the exclusivity of the brand. Since his departure, Chairman Sergio Marchionne has suggested that this policy will be relaxed to boost revenues.
Many Ferrari owners and aspiring owners are extremely brand-conscious, making the loss of the ‘world’s most powerful brand’ accolade, which Ferrari has held for several years, a particularly heavy blow. Brand Finance CEO David Haigh comments, “Ferrari is still in a strong position and its brand value has actually increased 18% this year to $4.7 billion. The new strategy to capitalise on the brand will certainly drive short term value but over-exploitation risks lasting damage.”
|Brand||Industry Group||Domicile||Brand Strength Index Score (/100)||Brand Rating 2015||Brand Value 2015 (USDm)|
Apple Sets Another Record
The power of a brand is just one component of Brand Finance’s analysis. The company combines the information on a brand’s strength with financial data, to calculate its commercial value. When brand values are calculated, Apple comes out on top. Though not quite on a par with Ferrari or Lego in terms of brand strength, Apple still has a very powerful brand. What sets it apart is ability to monetize that brand. Apple has a remarkable knack for using its brand to popularise and hence monetize existing technology, as it did so successfully first with the mp3 player, smart phone and later the tablet. Critics have been silenced by the success of the iPhone 6 and 6 Plus. Consumers have snapped latest models in their droves, helping Apple set records for quarterly profits ($18bn) and company value ($710bn).
David Haigh continues, “The Apple brand is worth US$128 billion. That value is huge not just in its own terms but also as a proportion of Apple’s record-breaking corporate valuation. It goes to show how valuable brands are as business assets and how important it is to manage them well.”
Twitter is the fastest growing brand; it has almost tripled its brand value in a year, increasing from $1.5 billion in early 2014 to $4.4 billion now. Fellow tech giants Baidu and Facebook have also grown strongly, by 161% and 146% respectively. The three appear to be more effectively managing the transition to mobile advertising than other tech players such as Google, boosting expectations of the financial potential of their brands.
Chipotle stands out among the many successes from the tech and telecoms sectors this year. Its brand value is up 124%. It is eating into McDonalds’ market share by positioning itself as a healthier, tastier and more ethical alternative. McDonalds’ iconic brand has lost $4bn in value this year.
Brand values for hundreds of the world’s top brands from all industries can be found on Brand Finance’s website. The full Global 500 table can be found here and infographics, further insight and analysis in the Brand Finance Global 500 report.
|Brand||Industry Group||Domicile||Brand Value 2015 (USDm)||Brand Value Change (%)||Brand Value 2014 (USDm)||Brand Rating 2015||Brand Rating 2014|
|Brand||Industry Group||Domicile||Brand Value Change (%)||Brand Value 2015 (USDm)||Brand Value 2014 (USDm)||Brand Rating 2015||Brand Rating 2018|
|Chipotle Mexican||Fast Food||US||124%||3,147||1,403||AA+||AA|
|China Merchants Bank||Banks||China||65%||8,880||5,390||AAA-||AA|